Expertise: Restaurants & Hospitality

Digital transformation in the Restaurant industry

Our expertise in the Restaurant industry covers working with nationwide restaurants chains with 3K+ restaurants to local chains with 5 restaurants to independents. We work with any size operation. The implementation of technology improves the quality and speed of service, increases customer loyalty, and reduces restaurant spending on customer service.

All systems developed by Softarex greatly increase the level of service, customer satisfaction, and motivates employees to be on time, do their work well, and provide courteous service to guests.

Under the COVID-19 restrictions, the restaurant business suffered significant losses, however, that period proved to be the best time to completely restructure the business and implement Digital solutions that can significantly transform the restaurant business.

Technologies for digital restaurant systems:

Technologies for digital restaurant systems:

  • Cloud solutions
  • Mobile applications
  • IoT and low level
  • Data Science, AI and Machine Learning

Cloud solutions

The majority of the solutions we develop have a server part hosted in the cloud. We widely use SOA and Microservices approaches in the development of cloud solutions.

Mobile applications

In the modern world you can rarely find a project without a mobile application. This is the most convenient way for users to interact with the system, as data storage and processing is carried out in the cloud.

IoT and low level

Modern devices, from cars to electricity meters, have the ability to connect to the Internet, transmit data to the network, and can be controlled remotely. Developing software for such devices requires a variety of skill sets, from operating-system-level driver development to highly loaded cloud-based data processing systems.

Data Science, AI and Machine Learning

For building restaurants management systems based on demand analysis, providing wide analytical reports, shift management, inventory and procurement management.

Restaurant’s Pain Points

Restaurant Production and Processes Management

Restaurant Kitchen Management

Employees Management

Sales and Customer Care

  • Restaurant Inventory management
  • Menu optimization incorporating cost effective items/ingredients
  • Adaptive dynamic menu based on available ingredients
  • Food waste issues
  • Supply shortages esp. cleaning supplies
  • Sanitizing issues (covid compliance)
  • Tracking operations & procedures
  • Quality Control and food safety issues
  • Automation due to increased labor issues
  • Following governmental regulations
  • Employee productivity/efficiency
  • Shifts and staff management/automated assignments
  • Sanitizing issues (covid compliance) related to employees
  • Implementing QR coded menus and contactless payment/delivery options
  • Security
  • Two way SMS communication with customer
  • Prompt customer issue resolution
  • Integrations of payments systems, banks
  • 3rd Party Delivery integration

Our Expertise for Restaurants Covers:

Online services for restaurant customers

The main purpose of digital solutions developed in this area of the restaurant business is to create channels of direct interaction between the restaurant, guests, and banks. 

Thanks to these solutions it is possible to provide various additional functions like:

  • Online ordering
  • Online queues and online/SMS booking at restaurants
  • Food order via tablets, smartphones, or Amazon Alexa
  • Video games on the information terminal during the waiting time
  • Smartphone payments, online payments, and payments via the linked cards of regular visitor account without a physical one
  • Push notifications about order readiness
  • Online menus and the possibility to create a custom dish or cocktail
  • Order food delivery

Restaurant management

Production processes and employees management in the restaurant kitchen.

  • Usage of Computer Vision and AI opens up a whole new level: controlling the work of kitchen staff, forecasting demand for dishes and on-time preparation, minimizing the number of waste products, etc.
  • Such systems also allow monitoring of how often employees wash their hands, put on a mask, headgear, gloves, compliance with requirements for use of various utensils and tools in the kitchen, compliance with the technological process in cooking, and time spent in the waiting area.

Restaurant area security and control

Floor management, combined with computer vision systems opens new ways for controlling and management seats in restaurants with real time seats utilization control.

  • Implementation of computer vision systems in the restaurant increases the safety of visitors and staff, helps to reduce conflict situations, as it is possible to trace negative emotions of visitors in advance and prevent conflict in time.
  • The system can monitor how long guests are waiting for a waiter, the control of forgotten items at the tables and wardrobes, the ability to collect information about restaurant footfall for analysis

Customer Management and Loyalty Systems

Large set of tools and features for customers loyalty growing and customers retention.

  • Today not all restaurants use even the simplest loyalty systems on the basis of customers' cards, while computer vision systems can automatically recognize guests when they enter a restaurant, inform staff about their arrival, their preferences, number of visits, offer new menu, gifts, and bonuses.
  • An alternative approach to the loyalty systems is RFID cards with a chip that can also help to inform the personnel about the guest's visit. Such cards can also be linked to the visitor's preferences, etc.

Marketing

Large set of tools for enabling complete set of marketing features for restaurants.

  • Run marketing campaigns from the same platform you already use to run your business - via email, SMS and social media
  • Automatically builds email and sms lists through daily guest interaction to include favorite dishes, visit history, spending habits
  • Sends out automated campaigns based on guest history
  • Ability to measure performance in real time
  • Run A/B tests to refine campaigns and send the most effective message.
  • Track reviews and commentary from social media on the restaurant, dishes and staff
  • Marketing promotions based on ordering history, item order history, prior campaigns or events