Advertising browser games

Business need

The main purpose of each ad — to show the brightest features of the product and attract customer. It can be achieved in different ways, and one of the ancient and yet efficient ones is to display ‘before-after’ arch. And the more vivid it is, the more customer would be hooked. And one of such ways is gamification — a simple finger-sticking game can illustrate the effect of the product and the possibility to win the prize makes it even more exciting. Not to mention that the more addictive game is, the longer customer would stay on the website.

Solution

Softarex got the task — to develop a set of simple browser games for the product website that would entertain guests and help to collect demographic data by inviting them to submit the results form and participate in the give-away contest.

Customer

World known beverages manufacturer.

Challenge

    The main requirements for the games were quite unambiguous. The games had to:

  • Be simple and addictive;
  • Mind the traffic cost and speed;
  • Cover big auditorium by supporting both mobile and desktop resolutions;
  • Be flexible enough to suit any new marketing campaign. Yet, all the visual and gameplay changes were meant to be done easily by non-techy users.

Value Delivered

  • The average time users spend on the customer’s website has increased by 23%;
  • Due to game results submitting the customer has collected vast clients info base and achieved 17% growth in the number of subscriptions to newsletters and updates.

Technologies

Project Results

  • Adaptive interface — games work great on both desktop and mobile screens, so users can easily play them anywhere: at the office or in the transport on their way home.
  • Simple customization — all games were developed as a part of one single platform which is connected to CMS, where moderators can alter the game look by uploading required images, or edit any text feedbacks present in the game. Therefore games can be adapted for every occasion, market or marketing company in few clicks without any developers help.
  • Low weight — as users tend to play these games from their phones, we have carefully picked the framework that would make the games to the lightest possible and alleviate the traffic.

What our customers say

I’ve bеen working with Softarex for more than six years and three things were the cornerstones of our cooperation: quality, communication, and accessibility. These guys have always clearly understood all the functional specs I needed and gave me the best translation into the tech specs. All the databases were structured into the utmost flexibility – you can leave all the hardcoded stuff to the ancient times. Definitely 5 stars!

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Daan Hommes, MD, PhD
CEO at DEAR Health, Inc.

We hired Softarex Technologies, Inc. for a large, complex development project. They did an excellent job. The project was done on time and on budget. We continue to work them on new projects.

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Kevin Woodward
ReadyTech Corporation President

For all the time of working with Softarex Technologies, the difference between customer-contractor relations and partnership relations has become clear. That is exactly how this company builds the working process - you both (the company and its client) becomes partners. And it is not only to sign a contract, but it is also about negotiations, discussions, compromises, constant communication and joint decision making. Softarex will deliver its client a turn-key solution that exceeds all the expectations, all on time and within the budget. And after that, they will provide with a superior customer care that will maintain the relationships for years. Noventic provides devices and systems for the consumption-based collection and billing of water and heat and serves customers worldwide. Since 2010, various solutions in preparation of the internet of things (IoT) have been developed. For us, Softarex Technologies, Inc. has developed housing and public utilities solution - the future for energy suppliers. With the new system meter, readouts can be carried out at any time and fulfill upcoming regulations. The supplier can give transparency and thereby obtain trust from tenants and housing industries in the service. The team we’ve worked with earns praise for their timeliness, collaborative approach, and technical expertise. Their transparent clarifications minimize confusion and ensure clean high-quality deliverables.

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Thomas Ahlborn
Head of corporate marketing

We’ve been working with Softarex Technologies, Inc. team for over two years. These guys have brought us from the Stone Age to the Digital Age. Their team has developed the state-of-the-art billing and information management software for SYBE as well as web-based Clinic Management Software for SYBE's clients. Both solutions are at the cutting edge, meeting all the requirements and standards: ANSI 835, 837; Meaningful Use; HIPAA, HL 7 and ODBS compliant; ICD 10 Diagnostics, CPT/HCPCS, NDC numbers; CMS-1500 claims, etc.

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Steven Garrett
President of SYBE Medical Management

What I found extremely interesting in Softarex Technologies, Inc. it is the possibilities to use a wide range of technologies and each time get the same quality and time-requirement! I strongly suggest cooperating with Softarex Technologies!

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Carmine Mattera
IT Director at Artensys S.r.l.

Softarex Technologies, Inc. delivers “what” they promise, “when” they say they are going to complete a job and that is a great thing. Most business people “over promise” to get your money, and then they “under perform”. I appreciate your great work and professionalism. You have earned my trust! Keep doing what you are doing and you will build your business with great success.

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Marc R. Bakerman
President and Founder of The Child I.D. Program, Inc.

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