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Software Development

Products for mass market

Developing software products for mass market is obviously different from developing enterprise applications.

Although enterprise applications may be used by a large number of people, mass market products are targeted for use by a much larger audience in a vast variety of environments. This variety is a reason to consider more factors in design, development and testing for different hardware platforms, operating systems and browsers.

You can order your Software from us as a Desktop, Mobile, Cloud or embedded application designed for a wide range of use cases.

Analysis and design

In general, developing application for our customers means that the particular app will serve our customers only with a very limited set of users in a very specific area. Also, this includes the fact that these users possess large experience in this specific area having high requirements for usability, speed and functionality of the application.

For the development of a successful application one should study the following aspects:

  • Environment where this application will be used
  • Application domain for which this software is developed
  • Users who will be working with this software

For a comprehensive analysis of these issues, we build a model of the environment where this software will be used and a model of users who will be working with this software. We consider these models when conducting business analysis, when developing user interface design, as well as when developing Users Story and Use Cases. Next, we design software architecture based on all project specifications and plan our approaches to software testing. In general, we pay special attention to the stages of analysis and application design.


We implement such solutions as Desktop applications, Cloud & Saas Applications, and Mobile Applications. Most often, these solutions are designed as web applications available in company’s networks for their internal use.

We pay special attention to the users’ training process, preparing presentations, users’ tutorial webinars, as well as special documentation for people responsible for the software maintenance. Also we may prepare user manuals that help to study the system operation workflow itself.

Business models

Based on your required functionality either fixed budget we offer development of software products with Time&Materials or Fixed Project models accordingly.

We always recommend to choose Time&Materials approach, as it allows flexibility to change functional requirements, development priorities, and definition of product updates, yet controlling the budget. This approach also allows applying such methodologies as SCRUM and Agile in the best possible way.

Case studies

Our software application development services include:

  • Business analysis, domain studying and research, studying of users and business needs
  • Application design, UI/UX design including mockups, software development, and quality assurance
  • Systems integration and prelaunch testing
  • Presentations for users and online webinars for teaching users to work with the developed application
  • Re-engineering, performance tuning and porting service

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More and more devices have built-in operating system and the ability to communicate with internet. According to research agencies the number of wireless devices connected to the internet will grow up to 30 billion by 2020. This trend is noticeable in different activities, such as eHealth, smart metering, smart city, smart home, automotive, manufacturing, construction equipment, traffic management systems and so on. The range of applications for these solutions widens every day.

Development of effective systems is extremely challenging when it comes to requirement of knowledge base for relevant technologies. Competence in hardware design, embedded development, and cloud solutions may no longer be separated. It requires integration of solutions for data collection, handling and analysis. Furthermore operation of these solutions generates even Bigger Data.

The solutions we built for smart city are flexible high-performance systems, capable of serving a vast large number of users and devices. Main functions of our solutions include:

  • Device management
  • Device configuration
  • Resellers management
  • User management
  • Device allocation
  • Billing systems for utilities
  • Service tickets for devices
  • Mobile applications for interaction with smart metering system

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Long ago cloud services have proved their effectiveness in the corporate segment by significantly reducing the load on the infrastructure of the enterprise and significant savings. SaaS ("software as a service") is a technology for the sale and use of software products, which assumes that customers are granted access to software through the Web. One of the most significant advantages of the "software as a service" model in the absence of the cost of installing, updating and maintaining the health of servers and the software running on them.

Differences of the SaaS model from the conventional software:

  • The application is initially adapted to remote use.
  • One software — several clients.
  • Payment for software is either monthly in the form of a subscription fee, or based on the amount of data.
  • Software support is already included in the fee.
  • Software update is transparent to users.

Check our projects to get more information about what we’ve done.

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The number of smartphones on the planet is gradually picking up to two billion. On each of these smartphones are installed mobile applications — from hours and weather to interesting games and calculators. The turning point, when from simple phones with simple functions we received complex smartphones with applications of "phones", "messages", "hours" and "calculators", initiated the development of this market. To say that today on the market there are a lot of mobile applications means not to say anything.

And we definitely like it. All because we accept the challenge and develop such applications that are unique and make an excellent competition to the already existing ones. More details you can see from our portfolio.

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Chat-bots are one of the most controversial trends. Will it really open up new opportunities for the audience and solve the problems that other means of communication do worse? The mobile applications market is oversaturated: their account went to millions, but users no longer want to install something new. According to ComScore research, 80% of the time users spend in only three applications.

As a result, it became obvious to developers that it's easier to get to the user in the program that he already installed and opens every day, than to convince him of the need to work with a separate application. The chat-bot doesn’t require traffic for downloading, installation time, doesn’t take place in memory and on the smartphone screen. Thus began the boom of chat-bots.

To work with a chat-bot is easy: you need to add it to the contact list and start the correspondence. Most often in response, the bot will send information about itself, a list of available commands or display buttons that turn the dialog box into an intuitive mini-application.

But the most important is that we know how to create chat-bots. Check our portfolio to find out it yourself.